Observe
Normalize spend, revenue, impressions, reach, clicks, conversions, placement, device, and attribution context without claiming every network measures them identically.
Product
A marketing intelligence operating system, not another reporting tab.
PulseDeck connects normalized performance, campaign exploration, pacing, anomaly investigations, provider health, and automations in one workspace-scoped product.
Control loop
Observe. Explain. Route. Verify.
Explain
Use deterministic comparisons, transparent pacing, guarded anomalies, and a bounded decision engine before any generated recommendation is shown.
Route
Send signed events into n8n, Zapier, Make, or a buyer-owned gateway through scoped machine credentials.
Verify
Inspect source labels, last sync, provider permissions, delivery attempts, request IDs, and audit records.
Built to transfer
The buyer receives an operating product, not a founder-only setup
Workspace ownership
Multi-workspace memberships and Owner, Administrator, Editor, Analyst, and Viewer roles keep client boundaries explicit.
Data lifecycle
JSON/CSV export, configurable retention, account deletion, workspace deletion, and provider-data removal are part of the product.
Activation room
A launch centre, environment contract, external-approval matrix, and downloadable automation packs shorten handover.
Ready when the data is