Executive overview
Spend, revenue, impressions, clicks, conversions, CTR, CPC, CPA, conversion rate, ROAS, source, and freshness across selectable periods.
Capabilities
Enough depth to run the weekly performance meeting from one screen.
Each module is tied to the same normalized metric contract and carries source, evidence, and activation boundaries with it.
Product modules
Intelligence with operational context
Campaign explorer
Search, channel filter, sorting, pagination, normalized unit economics, status, budgets, and CSV export.
Creative intelligence
Provider creative library when available, plus evidence-gated campaign proxies that never masquerade as creative-level facts.
Budget pacing
Month-end projection, configured targets, overspend/underspend thresholds, and an 80% variability range using transparent arithmetic.
Anomaly investigations
Observed value, expected band, severity, time window, likely dimensions, and a concrete investigation step.
Decision engine
A deterministic, bounded test recommendation—or an explicit hold when the evidence guardrail is not met.
Provider lifecycle
OAuth state and PKCE, encrypted tokens, account discovery, refresh, reconnect, revoke, manual sync, logs, and honest activation status.
Public API
Versioned endpoints, scoped keys, rate limits, request IDs, idempotent ingestion/sync, OpenAPI, and structured errors.
Automation centre
Signed webhooks, test delivery, retries, delivery history, workflow downloads, and one-time machine secrets.
Ready when the data is