Contribution
Compare spend allocation and conversion value by channel or campaign.
Visual intelligence
Make different channels comparable without pretending they are identical.
PulseDeck normalizes the operating metrics teams need while retaining provider, source, ingestion time, update time, currency, and attribution context.
Cross-channel
Contribution, efficiency, pace, and change in one decision frame
Efficiency
CTR, CPC, CPA, conversion rate, and ROAS are calculated deterministically from the visible rows.
Pacing
Track current spend, projected month-end spend, configured target, utilization, and uncertainty.
Freshness
Connection status, last successful sync, provider update timestamp, and source labels travel with the report.
Attribution caution
A visible reminder prevents Meta, Google, LinkedIn, and other attribution models from being read as perfectly equivalent.
Exportable evidence
Download the current campaign view or the complete workspace data export for independent review.
Ready when the data is